From an outside perspective I had what every young professional wants - I worked on partnerships with music and media brands, I got to go to glamorous events and trendy media industry parties and I had a decent enough salary to enjoy the London life.
Back then, nobody talked about millennials, the buzz word at the time was urbanites - and I was living the stereotypical urbanite life; work hard, play hard, spend hard.
But despite my initial excitement, within a couple of years it became clear to me that I had set off on the wrong path. Neither my job nor my lifestyle were going to make me happy or give me any sense of fulfilment. Life and work felt meaningless, empty and vacuous - essentially I was lacking any sense of purpose.
So I quit the media life and went to work in Government communications, on a THINK! road safety advertising campaign aimed at reducing deaths and injuries amongst motorcyclists.
My work had meaning and I felt fulfilled. I got a huge sense of achievement from the fact I was doing something with purpose, and which had a positive impact.
Eventually I left London to seek a healthier and more balanced lifestyle by the sea here in Brighton, and I started designing a career that fits around my needs and values.
More recently, I have worked a lot in the charity sector and on projects which give me creative freedom. But purpose, and doing work which has a positive impact is still a core part of what drives me.