Is your purpose burning out your people?

Purpose-driven organisations perform better and have more engaged employees, but staff are particularly prone to burnout. Read on to discover why, and what you can do to support your purpose and your team.

Photo by Joice Kelly on Unsplash

Purpose-driven organisations naturally inspire commitment and passion among their people, who are driven not only by salary and benefits, but by their desire to make a difference. 

Often this is highly beneficial, with purpose-driven organisations performing better and having more satisfied employees. One survey found that purpose-driven organisations achieved 30% higher levels of innovation and 40% higher retention rates. Another survey found that 25% of British managers would take a pay cut to work for a purpose-driven organisation.

The commitment shown by employees to purpose-driven organisations is impressive, but it should be handled with care – because people who are passionate about their jobs often find it hard to stop, and that commitment can then quickly turn into over-commitment and burnout. In other words, purpose doesn’t remove stress (and may actually heighten it).

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